South Perth Dental Surgery — A comprehensive review of existing video topics and a curated roadmap for the next production day.
The previous production covered 7 distinct topics across 14 scripts. Here's a breakdown of everything filmed.
Two videos covering what veneers are (0.5mm porcelain shells), the 2-visit process, longevity (10–15 years), and the natural finish. Both drive free consultation CTAs.
● 2 videosTwo videos comparing professional whitening vs. drugstore strips — concentration differences, custom trays, pre-clean requirement, and dramatic results.
● 2 videosPost-whitening care tips: the 48-hour white diet, straw techniques, home trays, 6-month clean schedule, and smoking cessation advice.
● 1 videoTwo videos: one comparing implants vs. dentures on cost and function; one focusing on quality-of-life impact — jawbone loss, confidence, and eating restrictions.
● 2 videosTwo videos: why professional cleaning is necessary beyond brushing (tartar, gum disease), and a step-by-step behind-the-scenes walkthrough of a cleaning appointment.
● 2 videosTwo videos on the risk of dental sports injuries in children, the cost of emergency repairs ($5,000+), and why custom mouthguards outperform boil-and-bite options.
● 2 videosTwo videos promoting the $200 New Patient Special (exam + scale & clean + fluoride). Video 2 also highlights 30+ years of service, Airflow technology, and AHPRA registration.
● 2 videosTwo "walk-through" videos showing the entire patient experience from check-in to check-out — transparency-focused, demystifying the dental visit, and featuring patient-centred communication.
● 2 videosCross-referencing the scripts against South Perth Dental Surgery's full service menu reveals significant untapped content opportunities.
Invisalign is a flagship offering with a free consult promotion on the website — yet zero videos exist for it. High search intent topic.
Emergency services (toothache, knocked-out tooth, abscess) are high-intent searches but completely absent from the video library.
Dr. Akanksha and Dr. Namodee (Dental Prosthetist) haven't appeared in any videos — a missed opportunity for team trust-building.
Payment options (Zip, SuperCare, Early Super Release, CDBS for kids) are a major decision barrier — none addressed on camera.
15 fresh topics mapped to untouched services, new presenters, and high-intent audience segments. Prioritised by conversion impact and content gap.
Invisalign is one of the practice's most prominently promoted services with a free consultation offer — yet it has zero video presence. This is the single biggest content gap.
Video 1: "Braces vs. Invisalign — what nobody tells you" (lifestyle comparison, removability, no food restrictions, virtually invisible). Video 2: The Invisalign process step-by-step at SPDS — consultation, scan, aligner delivery, check-ins.
Emergency dental searches are high-intent and time-sensitive. A practice that appears in video results for "emergency dentist South Perth" captures patients at peak decision-making moments.
Video 1: "Knocked out a tooth? Do this in the next 30 minutes" — what to do immediately, how to handle the tooth, and why to call SPDS. Video 2: "Toothache vs. dental abscess — how to tell the difference" and when it becomes a dental emergency.
All-on-4 is a high-ticket, high-intent service for patients with significant tooth loss. The existing implant videos cover single-tooth implants — All-on-4 needs its own content.
Video 1: "What is All-on-4 and who is it for?" — full-arch tooth replacement explained, compared to traditional dentures for edentulous patients. Video 2: Addressing the cost anxiety head-on — "Is All-on-4 worth it?" with realistic cost vs. long-term value framing.
Crowns are one of the most searched cosmetic/restorative procedures. The practice lists them but has no video content. Strong overlap with patients who've seen veneer content.
Video 1: "Crown vs. veneer — which do you actually need?" — clear education on when each is appropriate. Video 2: The crown process at SPDS — same-day vs. lab-made, what to expect, materials used, and longevity.
A high-anxiety topic for young adults aged 17–25. Demystifying the process with a calm, informative video reduces fear-based appointment avoidance.
Video 1: "Signs your wisdom teeth need to come out" — common symptoms explained. Video 2: "What wisdom tooth removal actually feels like at SPDS" — process, anaesthetic, recovery timeline.
Dr. Namodee is a Dental Prosthetist — a unique credential that makes denture content highly credible and differentiating. This is also the only video where Dr. Namodee can take the lead.
Video 1: "Modern dentures vs. what your parents had" — materials, fit, and aesthetics have transformed. Video 2: "Partial dentures — the affordable alternative to implants" — who they're right for, process, and realistic expectations.
Root canals are among the most feared dental procedures — fuelled largely by outdated myths. Educational content that reframes the experience builds enormous trust.
Video 1: "Root canals don't hurt — here's the truth" — busting the myth with modern anaesthesia reality. Video 2: "Why ignoring a dead tooth costs you more" — consequences of avoidance vs. early treatment.
Dental bonding is an underexplored cosmetic option — faster and more affordable than veneers, ideal for single-tooth chips or minor gaps. Great companion content to the existing veneer videos.
Video 1: "Bonding vs. veneers — which is right for your budget?" — positioning bonding as the accessible cosmetic entry point. Video 2: A real-time demonstration — what dental bonding looks like in the chair (one appointment, no lab wait).
The practice is a 30+ year family clinic, yet there's no parent-facing children's dental content beyond mouthguards. Child Dental Benefits Schedule (CDBS) is a major untapped hook.
Video 1: "When should my child first see a dentist?" — age-by-age milestones, first visit expectations, and building positive habits. Video 2: "Did you know the government covers your child's dental?" — explaining CDBS eligibility and how to use it at SPDS.
Tooth-coloured composite fillings are a far cry from old amalgam — but many patients don't know the difference. A quick educational video addresses one of the most common treatments.
Video 1: "Tooth-coloured fillings — what's changed since your last one" — composite vs. amalgam, aesthetics, process. Video 2: "Small cavity vs. big problem — why early detection matters" (links to the $200 new patient check-up offer).
Cost is the #1 barrier to dental treatment. SPDS offers Zip, SuperCare, Early Super Release, and multiple health funds — but no video explains this. A finance video reduces drop-off at the booking stage.
Video 1: "How to use your super to pay for dental at SPDS" — Early Super Release and SuperCare explained simply. Video 2: "Making dental affordable — every payment option we offer" — Zip, HICAPS, health funds, no-gap explained.
Dr. Akanksha hasn't featured in any videos yet. An intro video introduces her to prospective patients, increases team trust, and diversifies the presenter mix for the channel.
Video 1: "Meet Dr. Akanksha — her approach to patient care" — her background, why she loves dentistry, and what patients can expect. Video 2: Dr. Akanksha talks through a specific area of expertise (e.g. cosmetic work or anxious patients).
An estimated 1 in 6 Australians experience dental anxiety. Content that directly addresses fearful patients is high-empathy, highly shareable, and converts hard-to-reach patients.
Video 1: "For patients who are scared of the dentist — this is for you" — Dr. Shahid speaking directly to dental anxiety, what SPDS does differently. Video 2: "5 things we do to make nervous patients comfortable" — practical reassurance including stop signals, pacing, and communication.
The hygienist mentioned gum disease briefly in the scale & clean videos, but it warrants dedicated content given it's the leading cause of adult tooth loss in Australia.
Video 1: "Bleeding gums — is it serious?" — early warning signs of gum disease vs. normal bleeding. Video 2: "How we treat gum disease at SPDS before it's too late" — deep cleaning, maintenance, and what to expect.
SPDS offers a complimentary consultation for TMJ and cosmetic injectables — a differentiating service not common to all dental clinics. A video would capture this niche audience.
Video 1: "Do you clench or grind your teeth? You might have TMJ" — symptoms, jaw pain, and how the practice can help. Video 2: "Anti-wrinkle injectables at a dental practice — what, why, and how" — positioning the dentist's anatomy expertise as an advantage.
The in-chair whitening is covered — but take-home kits are a separate lower-cost product that could drive conversions from price-sensitive patients who saw the whitening videos but hesitated.
Video 1: "In-chair vs. take-home whitening — which is right for you?" — positioning take-home as the affordable, flexible alternative. Video 2: "How our take-home whitening kit works" — unboxing style, step-by-step, realistic results timeline.
Prepared by Shoutout Digital for South Perth Dental Surgery · May 2026
southperthdentalsurgery.com.au · 48 Coode St, South Perth WA 6151